Exciting social media live streaming
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Have you considered live mobile streaming apps, like Meerkat and Periscope? Live streaming video is a great way to interact with your audience in real time. Listen now: Subscribe: 1: Share Live Events Sharing live events with your audience can make them feel more connected to your company or industry. The key here is not just showing the event, but also letting users be a part of it. Create stories for your viewers. Instead, walk around to show them the event. Keep an eye on their comments too, and when possible, reply to them. During the RSA Conference in San Francisco, Alicia Mae from broadcasted part of the event to her audience. In this video she applies those principles. Interact with viewers to keep them engaged. An important part of many events is the release or announcement of news and products. If you have authorization from event organizers, show these unique moments to your audience. However, companies sometimes forget this and become too promotional. Do short live interviews with employees or clients to increase engagement. These interviews not only show the human side of your company, but also offer personal ideas and opinions. You can see a sample in this video. Interviewing colleagues and clients can increase engagement. Provide fresh content to your viewers while keeping the intrinsic aspect of your business as part of the video. Consistency is key to maintaining an engaged audience. Host an open discussion about a specific topic and ask viewers for their opinions. Remember to acknowledge your audience and reply to their comments. With live streaming video, you can show them what it takes to go from concept to product completion. This is a great way to give your audience a glimpse of what is involved in building your brand. Their pieces require a lot of work and experience to create, so they used live video to give viewers a peek at how they produce these items. Show your audience how you make your products. You can apply this same principle to services as well. For example, an insurance company can show viewers the customer service department where employees answer calls. Remember that users see only the final result from your company—your product or service. Any step in between is a story of value and likely will increase engagement with your brand. In this video from , co-anchor Adrian Arambulo takes the audience for a quick stroll around the studio before the 11 pm news. Adrian reads comments and responds to them while showing users different areas of the TV studio, from the coffee machine to the anchor desk. Show users behind the scenes of your company. Keep in mind that you can go beyond just your company location. Anything that is typically off-limits—or provides a different point of view—will interest many users. All of the images are then uploaded to their online channels under the hashtag , which gives users an idea of what happens on both sides of the camera. Showing how content is produced is a great way to engage with your audience. Go beyond just your company location when taking viewers behind the scenes. You can enhance this type of stream by involving viewers in the session. Ask for their opinions or reply to some of their comments. After all, one of the reasons why are growing so quickly is their mobility. Use a small tripod to hold your phone and talk to the camera while gesturing with your hands. If you need to show a specific detail, simply grab the phone and show a closeup. You can see an example in this video. When he needs to show certain details, he shows a closeup. This technique may seem amateur, but an informal touch typically produces more engagement among viewers. Many perceive this type of stream as more genuine than a scripted one. This is what does in this clip where they talk about ebooks and online publishing. You can see that their approach is very relaxed. Use a relaxed approach to connect with your audience. The key to training is repetition and interaction. Make your sessions ongoing by scheduling them daily or weekly. Scheduling content helps users remember when your live streaming session airs. Remember to allow time for viewers to ask questions, or simply answer questions during the broadcast. Acknowledge questions that are interesting and can provide value to your viewers. Mention the name of the user asking the question to further increase engagement. If you get comments from trolls or abusive users, simply ignore them. They try to answer as many questions as possible about how they run their business. Q and A sessions are a great way to connect with your audience. They ignore silly comments, but answer questions that are a bit more delicate such as questions about their political views. Plus it helps you filter questions and select only the most interesting. Users who subscribe to a stream receive a notification on their smartphones when the event starts. Note that SwedishFoodTV also uses a specific hashtag for the stream. Live streaming shows the audience content that they may not otherwise see. Viewers of live streams are not anonymous, and the broadcaster can call individuals by name or user ID. Seeing the number and IDs of users subscribed to a stream makes viewers feel connected to a group. Their comments can affect the broadcast, and the broadcaster may respond to them. Conclusion Live streaming video offers seemingly endless possibilities for connecting with your audience. Keep in mind that you can combine some of these ideas to create something unique. Run different sessions to find what resonates best with your audience. When broadcasting your video, be mindful of any copyright issues and user privacy. What do you think? Have you tried Meerkat or Periscope for live streaming? What strategies do you use to create live streaming videos? What is your experience as a viewer? Please share your thoughts in the comments below. Live stream images from.